Skin Story

For Skin Story’s brand identity, I designed a visual system that balances warmth with professional credibility for this beauty consultation space. The logo pairs soft, refined letterforms with minimal graphic elements, setting a welcoming yet expert tone. A carefully selected palette of white, beige, and gold accents creates an environment that feels both premium and approachable, reflecting the brand’s focus on personal skincare conversations.

The design system seamlessly integrates across the client experience – from storefront signage that draws people in, to consultation menus that make skincare decisions clear and comfortable. The typography maintains consistent hierarchy across web design, business cards, and menus, while the color palette adapts to create inviting spaces both physically and digitally. Each application reinforces Skin Story’s commitment to combining professional expertise with genuine, personal care.