For SIGNVM’s brand identity, I created a logo featuring sharp typography with a neon sign effect, reflecting digital innovation in the web3 space. The Hercules artwork reinforces strength and leadership, while keeping the focus on their ‘web3 powerhouse’ positioning through a bold visual narrative. The comprehensive visual system combines these elements with a confident blue and black palette, establishing SIGNVM as a commanding force in the web3 marketing scene.
The brand guidelines provide clear direction for consistent implementation across all touchpoints. The logotype maintains specific spacing and size requirements to preserve legibility, while the neon effect is selectively applied to create impact in digital environments. A modular grid system organizes content and imagery, with the Hercules artwork scaled appropriately for different applications. The color palette follows precise specifications – deep black for primary surfaces, electric blue for key highlights, and controlled use of the neon effect to maintain visual hierarchy in both print and digital formats.
Design lead : Eva Park
Designer : Mafalda Amado
© 2024 Hyojeong Park