Seoul Tiger

For Seoul Tiger’s brand identity, I reimagined Korea’s symbolic tiger as a welcoming character that bridges Korean street food culture with French diners in Toulouse. The friendly tiger mascot serves as a cultural ambassador, while the overall design approach embraces contemporary Korean aesthetics through bold graphics and trendy elements. 

The visual system balances playful character design with modern typography and dynamic layouts, reflecting Korea’s vibrant food scene in a way that feels fresh and accessible to French audiences. Each branding element – from signage to menu design – maintains this youthful energy while establishing Seoul Tiger as an authentic yet approachable destination for Korean street food in France.