Pâtissou

For Pâtissou’s logo design, I created a sophisticated visual mark that celebrates their French baking heritage. The logo centers around a refined letterform of ‘P’ that doubles as a distinctive symbol, paired with clean typography that balances traditional craftsmanship with modern elegance. A rich blue palette draws from French culinary culture while conveying the brand’s premium positioning and deep-rooted expertise in artisanal baking.

The design system thoughtfully integrates their founding year to reinforce Pâtissou’s legacy, while maintaining a contemporary appeal across applications. Each element – from the symbol to the logotype and date marker – works in harmony to elevate Pâtissou beyond a neighborhood bakery to a trusted destination for authentic French pastries. The refined approach ensures the brand projects both heritage and sophistication whether displayed on storefront signage, packaging, or digital platforms.