Leviathn

2022

Logo & Branding identity, art direction and responsive web, UI/UX design for Leviathn, a web3-based business platform based in Paris, France.

For Leviathn’s brand identity, I drew inspiration from the mythical sea monster Leviathan to represent hidden opportunities in the web3 space. The logo design interprets the creature’s mysterious form through fluid, minimal lines, establishing a sophisticated visual foundation for this business platform. This concept of unseen potential shapes the entire brand system, from visual elements to digital interfaces. 

The responsive website design transforms this mysterious depth into an intuitive platform experience. Dark color schemes and flowing design elements maintain the brand’s enigmatic character while guiding users through platform features. Each screen thoughtfully balances contemporary web3 aesthetics with clear navigation, creating a digital environment that feels both cutting-edge and accessible. The comprehensive design approach unifies brand storytelling with functional design, positioning Leviathn as a distinctive presence in the web3 business landscape.

Credits

Design lead : Eva Park
Designer : Mafalda Amado
Content writer : Baudouin Lamarca
Project manager : Yacine Immoune

© 2024 Hyojeong Park