Lesimo

For LESIMO’s brand and packaging design, I created a visual system that embodies their “Less is More” philosophy in clean beauty. The logo design strips away unnecessary elements to achieve bold simplicity, using balanced typography and essential shapes that establish immediate brand recognition. This minimal yet impactful approach reflects LESIMO’s commitment to simplified, effective skincare.

The packaging design applies intuitive product silhouettes across unified box structures, ensuring instant product identification while maintaining visual cohesion. Each box features identical front and back designs with prominent logo placement, while side panels create dedicated space for product benefits and ingredients through the signature “from. LESIMO” detail. The ampoule containers pair transparent glass with gold droppers, eschewing traditional labels for bold, direct-printed typography – the LESIMO wordmark commands attention while product names take a supporting role. This systematic approach helps LESIMO establish a distinctive presence in both domestic and international markets through design that’s as pure as their product formulations.