Gold Berry

I created a distinctive mark that showcases their unique yellow-fleshed strawberry through a stylized cross-section view. The logo pairs this signature yellow interior with the classic strawberry silhouette, immediately highlighting what makes this variety special. Bold typography balances the intricate fruit illustration, while a warm golden color palette naturally elevates the brand’s premium positioning.

The design system translates effectively across various touchpoints through careful attention to detail. The logo maintains its impact whether displayed large on packaging or small on digital platforms, with the yellow cross-section remaining clear at every scale. This focused approach helps Goldberry stand out in the premium fruit market, with each application reinforcing the strawberry’s unique characteristics through simple yet refined visual elements.