Fruits&co

For Fruits&co’s packaging extension, I designed new product boxes that blend their signature playful spirit with fresh design elements. I created additional fruit characters with distinct personalities while maintaining a cohesive illustration style, paired with vibrant colors and clean typography to make each product instantly engaging. The expanded visual system brings new energy to their packaging while ensuring strong brand recognition.

The design works efficiently across various box sizes and product types in their growing line. Each new package uses structured layouts that balance charming illustrations with clear product information, creating an appealing unboxing experience. This approach helps Fruits&co expand their presence in Singapore’s delivery scene, with every package – whether existing or new – feeling like part of one delightful brand family.