Fruits&co

For Fruits&co’s product branding expansion, I created a series of fruit characters that bring personality to new offerings while staying true to their signature illustration style. Each character design captures the brand’s playful spirit through bold shapes and expressive details, extending the visual storytelling that customers already love. The system pairs these illustrations with bright colors and clear typography to make product information instantly engaging.

The design adapts smoothly across marketing channels, from brochures to EDM campaigns and social media content. A structured grid system organizes the fruit illustrations and product details in consistent layouts, while allowing the characters’ charm to shine through. This balanced approach helps Fruits&co maintain strong brand recognition in Singapore’s fruit delivery market, with each new design feeling like a natural addition to their growing product family.