Craver Haven

For Craver Haven’s brand identity, I focused on capturing the irresistible appeal of Korean-style sandwiches through fluid design elements. The logo design interprets their slogan ‘Melts in your craving’ by combining flowing cheese motifs with neon sign aesthetics, expressing the satisfying warmth of fresh-made food. 

The packaging design presented a unique challenge: creating a structure that would be both functional and visually appealing. I designed a distinctive triangular form that keeps sandwich contents secure while maintaining brand aesthetics. This systematic approach to brand design, from store materials to takeaway packaging, establishes Craver Haven as a modern destination for crave-worthy sandwiches.