For Courbet’s CO Genesis project, I designed a digital experience that translates lab-grown diamond creation into an engaging NFT platform. The interface allows users to nurture virtual diamonds in a digital laboratory, mirroring Courbet’s sustainable approach to real-world jewelry making. Clean, transparent design elements reflect both the innovative technology and the brand’s ethical values.
The responsive design maintains Courbet’s sophisticated Parisian identity while guiding users through their virtual diamond growing journey. Each screen thoughtfully balances interactive features with elegant visuals, making the complex concept of NFT diamonds approachable without compromising the luxury jewelry brand’s refined aesthetic. The user interface creates an intuitive path from digital diamond creation to potential physical jewelry pieces, reinforcing Courbet’s position at the intersection of sustainable luxury and web3 innovation.
Design lead : Eva Park
Designer : Mafalda Amado
Content writer : Florian Gloersen
Developer : Baptiste Adrien, Colin Regourd, Thibault Lenclos
3D Motion graphic : ITAK
Project manager : Mariem Farhat
© 2024 Hyojeong Park