Au Fairy

For Au Fairy’s social media design, I developed a visual narrative that pairs original product photography with delicate fairy-inspired illustrations. Each post thoughtfully combines these elements with natural ingredient visuals to communicate the gentle nature of their formulations. The design approach maintains Au Fairy’s whimsical character while effectively highlighting their commitment to mild, skin-friendly ingredients. 

The content strategy employs a consistent color palette and illustration style to create an engaging feed that makes natural skincare approachable. Each post balances playful fairy motifs with clear product information, helping viewers understand Au Fairy’s gentle approach to skincare while maintaining their signature cute aesthetic.