Au Fairy

For Au Fairy’s e-commerce website, I designed an engaging shopping experience that makes natural skincare discovery both delightful and intuitive. The responsive design guides users smoothly through product categories and detailed ingredient information, while maintaining the brand’s signature fairy motifs across the shopping journey. Product pages combine clear photography with whimsical illustrations, helping shoppers understand each formulation’s gentle benefits. 

The user interface balances playful brand elements with easy navigation, helping visitors explore Au Fairy’s skincare collection effortlessly. Interactive features and smooth transitions complement the fairy motifs, while structured product information emphasizes the brand’s commitment to gentle, natural ingredients. Each interaction reinforces Au Fairy’s commitment to gentle, natural skincare while providing a practical and enjoyable shopping experience.