Au Fairy

For Au Fairy’s new product packaging, I extended their established design language through thoughtful application of their signature fairy illustrations. Working with the brand’s existing visual assets, I developed packaging solutions that feel naturally integrated with their current product line. Each new package maintains the original fairy motif while adapting the design system to different product sizes and types. 

The packaging design carefully balances whimsical illustrations with clear product information, ensuring new items align seamlessly with Au Fairy’s existing shelf presence. By maintaining consistent use of soft colors and fairy elements across the expanded product range, the design strengthens brand recognition while highlighting the gentle, natural formulations that define Au Fairy’s skincare approach.